Timeline
2 Weeks
Platform
Android & IOS
Role
Sole Designer
Introduction
Fit Feast is a mobile app designed to help users streamline meal planning and macro tracking. By combining healthy recipes, customized meal plans, and grocery delivery, it addresses the needs of fitness enthusiasts, gym-goers, and busy professionals.
Available on both iOS and Android, the app simplifies the process of eating healthy, making meal preparation and dietary tracking effortless. As the sole designer, my role was to conceptualize, design, and deliver a user-focused platform that balances functionality with simplicity.
Problem Statement
Lack of Personalization: Existing platforms fail to provide tailored meal plans for individual fitness goals.
Overwhelming UX: Competitor apps often overwhelm users with cluttered interfaces and unnecessary features.
Goals
Business Goals
Create a centralized platform for recipes, meal plans, and macro tracking.
Increase retention through personalized meal planning and grocery delivery options.
User Goals
Provide tailored dietary plans to align with specific fitness goals.
Simplify grocery shopping with a built-in pantry and delivery feature
Impact
Projected Outcomes
Time Efficiency: By addressing the pain points of competitor apps like MyFitnessPal and Eat This Much, Fit Feast is projected to reduce the time spent searching for recipes and planning meals by at least 30%, enabling users to focus more on their health goals.
Enhanced Engagement: The combination of pre-designed diets, customized meal plans, and grocery delivery is expected to increase user retention by 20%, especially among busy professionals seeking convenience.
Motivation and Personalization: By offering tailored dietary plans and macro tracking, the app is projected to improve user satisfaction significantly, with 70% of users feeling more in control of their diet and fitness goals.
Market Gap Addressed: Unlike competitors, Fit Feast simplifies the experience by removing clutter and distractions while providing actionable insights, which is expected to attract a loyal user base of fitness enthusiasts and busy professionals.
Design Process
To address user pain points, I conducted competitive analysis of popular apps like MyFitnessPal and Eat This Much. Key findings included:
Food Search and Entry:
Difficulty finding specific food items or recipes.
Time-consuming manual entry of detailed nutrition information.
Customization and Personalization:
Lack of tailored meal plans based on health goals or restrictions.
User Experience and Interface:
Overwhelming interfaces that distract from core tasks.
User Flow
Information Architecture
Key feature screens of the app
Lessons Learned
Simplicity Drives Retention: Overloading users with data can hurt engagement.
Customization Adds Value: Tailored meal plans provide relevance to users with diverse goals.
Integrated Solutions: Grocery delivery and pantry management streamline user experiences.
